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TidelineLogistics

Real-time fleet visibility for a growing logistics operator

Customer
Regional logistics & last-mile delivery operator
Industry
Logistics
Timeline
7 months
Year
2025
Operations control room with multiple monitors

−58%

Customer “where is my order” calls

+31%

Deliveries per rider per day

4 hrs → 12 min

Daily route planning time

The challenge

Dispatchers were coordinating hundreds of daily deliveries over messaging apps and shared spreadsheets. There was no single view of where riders were, delivery proofs went missing, and customers called repeatedly asking for updates.

The approach

01

Ride-alongs & discovery

We spent days with dispatchers and riders to map how work really flowed — including every workaround.

02

Offline-first rider app

Riders capture proof of delivery, signatures, and COD collections offline; data syncs when signal returns.

03

Routing engine

A route optimizer that batches drops by zone, time window, and vehicle capacity.

04

Customer notifications

SMS and link-based live tracking so recipients stop calling the hotline.

Dispatch workstation from above
Network infrastructure

The solution

  • Live dispatch console with map clustering and SLA alerts
  • Rider app with offline sync and photo proof of delivery
  • Automated route batching that cut planning from hours to minutes
  • COD reconciliation dashboard for finance
  • Public tracking pages with ETA updates
“For the first time, everyone is looking at the same picture. Dispatch went from firefighting to actually planning.”
Head of Operations · Regional logistics & last-mile delivery operator

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